Haldane Fisher launches a new specialist bathroom division

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Haldane Fisher has unveiled BATHLINE – the new dedicated brand for the company’s bathroom showrooms. Following in the footsteps of successful rebrand of the plumbing and heating division to Plumbmaster, BATHLINE will provide a positive, dedicated focus on the bathroom sector for both retail and trade customers.

David Haldane, Managing Director of Haldane Fisher in Northern Ireland, explained, “This is another positive step forward in our strategy of bringing a new focus to the different aspects of our business while retaining the strong links to the Haldane Fisher name. “However, it is much more than just a new logo – it is a complete change of culture. We have incorporated new in-house software systems, enhanced staff training and opened a dedicated distribution centre for BATHLINE. It is a fundamental change in how we do business and customers will reap the benefits of this. “The Haldane Fisher name is a well known and trusted brand but now rather than simply seeing us as a specialist builders’ merchants, customers can now also see us as offering a dedicated bathroom service and a dedicated plumbing and heating service.”

Sonya O’Neill, Sales Manager for BATHLINE, is also keen to highlight the added benefits of the new Bathline division. “We have six showrooms across Northern Ireland and each one has been upgraded, with new lifestyle bays showcasing the complete product service that we offer. “Our staff have undertaken new product training and I am con dent that we offer an unrivalled service in terms of being able to bring the customer through every step of the process.”

The new design service is integral to this, with the latest computer software available in each of the six showrooms as well as the addition of a VR headset in the Bangor branch.

Sonya added, “Customers can now easily visualise their finished bathroom thanks to our 3D technology. The VR headset takes this a major step forward, with customers able to virtually walk through their new bathroom. We have it at the Bangor showroom at the moment, but this can be moved to other branches while we may add more.

“This all highlights our focus on ensuring customers get their dream bathroom. We have a comprehensive product range from world-leading manufacturers. This includes sanitary ware, showers, taps, bathroom furniture and, for the first time, tiles. “We are working with Halo Tiles and have a wide range of tiles on display around our showrooms. We also have a dedicated tile showroom and consultation area in our BATHLINE showroom on Lisburn with over 35 large tile panels on display.

“Our staff have been exceptional. From learning about new products and our new systems, they have really bought into this whole process and I have no doubt our customers will enjoy the benefits of this.” The rebranding will be backed by a dedicated marketing campaign, as Stephen Rooney, Marketing Director, explained. “We have launched a new, standalone website and investing in advertising across social media and on TV to highlight the new BATHLINE range as well as exhibiting at home improvement and self-build events.”


Visit www.bathline-bathrooms.com for more information