As part of an ongoing investment strategy, the leading builders’ merchant has converted an old stores area into a modern Door Studio.
Andrew Cully, Branch Director for the Portadown branch, said, “One area that we knew we were lacking in was our door display. This small area only had just over 20 doors with outdated lighting and a poor ambiance. We were also restricted in adding new doors to this display.”
That has now changed, with a stylish and practical Door Studio now proving popular with customers.
“We had a blank canvas to start from, so we were able to make a series of improvements,” added Andrew. “To begin with, we have over 50+ doors on display, covering a wide range of styles, finishes, colours and prices. Customers are invited to ‘Have a Look Inside’ and when they open the door they will see the glazed version. This all adds to the depth of choice on offer.
“We also have a wide range of door furniture as well as various trimmings and mouldings to complement the doors with suitable architrave and skirting.
“The area has superb lighting to showcase the doors better and it has a more professional look. Importantly, the new Door Studio has been designed to be flexible, which will allow us to be proactive and create aspirational displays.”
The improvements haven’t only focused on the product on display. Staff continue to receive ongoing training to enhance their already extensive knowledge and ensure they remain up-to-date with the latest trends and styles.
“The Door Studio is proving to be a great resource for our trade customers, with builders and developers able to select doors, door furniture and trimmings and mouldings to suit their projects. It is also a great place for them to send their customers to be able to select the doors they want.”
The investment strategy at Haldane Fisher will continue in 2018, with the success of the Door Studio in Portadown set to be replicated in a number of other Northern Ireland branches.
Haldane Fisher has branches at Bangor, Ballymena, Belfast, Coleraine, Lisburn, Portadown, Larne, Newry. For more information telephone 028 3026 3201 or visit www.haldane-fisher.com
